The Electric Information Age Album


The Masses

12 1/4 × 12 1/4 inches
Limited edition vinyl LP
Design by Project Projects

Created as an audio extension to The Electric Information Age Book by Jeffrey T. Schnapp and Adam Michaels, the LP was made in the spirit of the experimental 1967 The Medium is the Massage LP, the “first spoken arts record you can dance to” based on media theorist Marshall McLuhan’s groundbreaking book of the same name.

Produced by Schnapp, Michaels, and Daniel Perlin in a process paralleling the book's production, the album incorporates new music drawing upon a wide range of genres (such as Post-Punk, Mutant Disco, Baile Funk, and Chicago Juke) with samples, quotations, and text from The Electric Information Age Book.